A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Read Summary
What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. Read Summary
I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. Read Summary
If you don't understand the details of your business you are going to fail. Read Summary
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. Read Summary
There'll always be serendipity involved in discovery. Read Summary
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. Read Summary
If you only do things where you know the answer in advance, your company goes away. Read Summary
The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise. Read Summary
Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles. Read Summary
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. Read Summary
I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. Read Summary
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. Read Summary
Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. Read Summary
You want your customers to value your service. Read Summary
Strip malls are history. Read Summary
My view is there's no bad time to innovate. Read Summary
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. Read Summary
What's dangerous is not to evolve. Read Summary
If you can't tolerate critics, don't do anything new or interesting. Read Summary