A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Read Summary
What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. Read Summary
I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. Read Summary
If you don't understand the details of your business you are going to fail. Read Summary
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. Read Summary
There'll always be serendipity involved in discovery. Read Summary
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. Read Summary
If you only do things where you know the answer in advance, your company goes away. Read Summary
The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise. Read Summary
Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles. Read Summary