If you're not failing every now and again, it's a sign you're not doing anything very innovative. Read Summary
Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse. Read Summary
I believe in being an innovator. Read Summary
It's no secret that we were sticking just about every nickel we had on the chance that people would really be interested in something totally new and unique in the field of entertainment. Read Summary
Innovation comes from the producer - not from the customer. Read Summary
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else. Read Summary
The value of an idea lies in the using of it. Read Summary
To invent, you need a good imagination and a pile of junk. Read Summary
The best thinking has been done in solitude. The worst has been done in turmoil. Read Summary
I start where the last man left off. Read Summary
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. Read Summary
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. Read Summary
Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor. Read Summary
Innovation distinguishes between a leader and a follower. Read Summary
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done. Read Summary
And one more thing. Read Summary
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. Read Summary
Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it. Read Summary
An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is. Read Summary
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Read Summary